Sixth Post

Implications about Gender in an Old Spice Commercial.
"Take the Old Spice challenge. If you dont like it, they'll buy you a stick of something that smells like wildflowers and shame." In the commercial, a man appears to have just finished working out or playing sports and now he is back in the locker room. He explains that your choice of deodorant does matter and shows an example comparing Old Spice to another type of deodorant. Where the test subject applied Old Spice, thinck brown hair quickly sprung up and the word MANLY appeared on the screen signifying that excessive hair on the body is considered very normal and masculine, and every man should have it. The commercial conveys that the lack of thick bodily hair would be considered feminine and odd because society believes men should be tall and muscular with a big build and covered in hair. The commercial plays into that expectation of men and uses it to convince men they should buy this product because it will make them "MANLY."