Fourth Post

Implications about Gender in a Superbowl Commercial.
So, today I noticed the links to superbowl commercial on the class website and being the silly commerical fan that I am, decided to investigate. The commercial that had the strongest gender implications in my opinion was the Diet Pepsi commercial. At first, I wasnt sure what the point of the commerical was, but it becomes clear at the end when the narrator states "Men can take anything, except the taste of diet cola.. until now." The commercial is a humorous interpretation that mocks stereotypes of the male gender. Not only did the commercial make me laugh, it conveyed the idea that men are expected to take pain and injury without complaining, crying, or even acknowledging that something hurt or was painful to them. They are supposed to be strong, take whatever happens without the slightest grimace, and go on about their day. I liked the fact that Pepsi is mocking that stereotype and poking fun at it because I know from growing up with a brother that guys do, in fact, feel pain just as girls do and are not always calm, strong, and passive when something hurts them. Oppositely, many people accept women to be weaker and expect them to cry at breaking a nail. This assumption about women, however, I believe is being absorbed by the emergence of more and more females dominating in areas where men are thought to rule, such as in boxing like in the movie Girlfight. The main character, Diana, not only is as strong as the boys, she is willing to prove herself and her abilities in the ring by defeating a top competitor as well as her love interest without compromising her femininity, but gaining even more respect and showing that women can be just as strong as men mentally, emotionally, and physically.