Eleventh Post

Implications of Gender in alcoholic beverages commercials.
Ever noticed how beer commercials always depict the most masculine of men just "chillin', drinkin' with the boys?" There are almost never women in the commercials, and if there are women present, they are always just "hott chicks" that the masculine men are trying to attract. Similarly, women are almost always the one shown in the commercials of fruity drinks such as Smirnoff Ice and Arbor Mist. Why must men assume girls are supposed to drink the light, fruity drinks while they are supposed to chug beer or straight liquor. Possibly because they don't want others to think they cannot take the strong drinks or be ridiculed for drinking so called "b*tch drinks." Social events are arenas for some men to prove their drinking capabilities, and they feel the need to drink their beer or liquor fast and excessively to uphold their manly images. Sometimes girls also feel the need to "keep up with the boys," and end up way to intoxicated for their own good. If alcoholic beverage commercial would depict scenes of both men and women drinking the sweet, fruity drinks as well as beer or whatever else the company is selling, people would probably feel less pressure to uphold a certain image and end up more drunk than they should be.