Ninth Post

Implications about Gender in a Nike commercial.
In this particular commercial, Nike endorses professional tennis player Serena Williams by showing clips of her in action, overcoming injuries, discrimination, and the challenges of the sport. This commercial shows the strides women have made not only in the male dominated world of professional sports, but also in society in general. Years ago, it was extremely rare for a woman to be so strong, independent, and athletic. But today, many woman are pursuing their dreams of becoming successful tennis players, basketball players, Olympic athletes, and more. There still are many more men that women in the professional sports industry, but the number of females has been on a constant increase over the past two decades. It will likely continue to grow due to the rise in modern ideals about women being more liberated, independent, and equal than in the past. Commercials such as this Nike commercial and the popular one in which the song "Anything you can do, I can do better" is sung by the male and female athletes, have made the public aware of women on the scene of this traditionally male business and shows we're not going anywhere. Serena Williams as well as her sister, Vanessa, are great role models for young women and convey the message that women can in fact follow their dreams and do anything men can do, and sometimes even do it better!